About Us

About Us

For over 43 years, our family has dedicated its life to the art of growing, selecting, and crafting exceptional dates. What began with our grandfather’s passion has become a family legacy, built across Egypt, the UAE, and Saudi Arabia, and now proudly continues in California.

We carefully source premium Medjool dates and other exceptional varieties from the finest historic farms in Coachella Valley, ensuring every date meets the highest standards of quality and flavor.

Our signature collection, 7 DATES, transforms nature’s perfect fruit into a luxurious experience. Each chocolate-covered date is handcrafted with carefully selected ingredients and unique flavors, including Pistachio, Coconut, Almond, Peanut Butter, Cashew, Coffee, and Ginger, creating a perfect balance of indulgence and wholesome goodness.

We don’t simply sell dates we share over four decades of heritage, craftsmanship, and a commitment to offering food the way nature intended: pure, premium, and unforgettable.

Taste the tradition. Experience the quality. Discover the happiest energy in nature.